What if the best way to build a stronger business is to look at it through the eyes of a future buyer?

In this episode of the Finance Leaders Podcast, Daniel Hanzelka sits down with Heather Griffith Barber, co-founder of Buy Scale Sell, entrepreneur, acquisition strategist, and business owner who spent nearly two decades building, scaling, and ultimately exiting her family company.

Heather shares the lessons she learned through that journey—and why a profitable company is not automatically a valuable or sellable one.

💡 In This Episode, You’ll Discover:

• Why owner dependency can quietly limit business value

• How buying an existing business differs from starting from zero

• Why repeatable systems and processes are essential for scale

• What makes a business attractive—or risky—to a potential buyer

• Why customer concentration can create hidden vulnerability

• How thinking about an exit years in advance creates more choices

• Why business owners should learn to view their company from a buyer’s perspective

Heather also discusses her book, The Due Diligence Bible, and why understanding what buyers examine can help owners build healthier businesses long before a sale is on the table.

👤 Connect With Heather Griffith Barber

📍 Location: Cottonwood Heights, UT

🌐 Website: buy-scale-sell.com

🔗 LinkedIn: www.linkedin.com/in/heathergriffithbarber/

▶️ YouTube: www.youtube.com/@buy-scale-sell